Radio has always been a great opportunity for companies to advertise their products to consumers. While television and the internet has swooped in lately to take some of the advertising pie away from radio broadcasters, it continues to be a very lucrative medium to this day. Radio advertising was never more prominent, however, than it was in the 1940s.
Radios came into being commercially in the early 1920s, very soon after mechanically operated record players hit it big with consumers. The difference was that since these new devices broadcasted over the airwaves, it was possible to pipe live entertainment into millions of homes all over the world. More notable, companies had a new way to advertise products and create a new wave of consumer awareness.
While the 1920s and 1930s were test phases for radio advertising, it wasn’t until the 1940s that the art of consumer awareness via electronic medium was truly perfected. By then, there were many different ways to broadcast this information to consumers. It was then that “jingles” became extremely popular. Companies could have short, catchy songs created that would peek the attention of consumers while they listened to their favorite program on the radio.
The 1940s proved to be an extremely interesting era for live advertising and to this day, many people still emulate those catchy jingles and in-your-face sales pitches.